Voltaire once said: “It’s not enough to conquer, one must learn to seduce.” 

What is the key difference between selling low-ticket and high-ticket products? 

With low-ticket product it’s enough to choose the right audience (or have a massive advertising budget), grab people’s attention, fix their immediate need, present an attractive offer, remind them about it often enough – and you’re done! 

Almost all marketing courses you know out there teach you how to sell such products using their ready-made sales funnels, email campaigns, those annoying ads you see every morning (we all see them). 

The same strategy can be fatal for high-ticket products. People make expensive purchases for emotional, not rational reasons. Moreover – they want to feel like they’re in control of the purchase, so “pushing” them to the limits with “BUY NOW” is inappropriate. Your goal is to develop EMOTIONAL RELATIONSHIPS and make the person feel special all the way – from getting to know your product or service to owning it. 

Now you know why there are so few people daring to charge more…Not everyone is meant to build those relationships and is confident enough to charge $500+ or $1000+. 

You do need the right strategy, packaging and content in place to enter High-Ticket Product Market – but once you’re there you quickly find  less competition, more grateful clients, and bigger pay checks.